I recently designed a campaign logo for a graduate member of the Pi Psi Chapter of Alpha Kappa Alpha Sorority, Bettina Branch, who is running for President of the graduate chapter at the University of Central Florida. She requested a logo that embodies the spirit and traditional heritage of the AKA Sorority for her Presidential campaign and represents Branch’s goal of elevating the sorority’s traditions in serving the local community, upholding strong values and ethical conduct, and perpetuating a deeply rooted legacy.
I think it’s always a unique experience when a guy is contracted to create art that would appeal to women. I had to resist my natural inclination to go with a simple sans-serif since Branch and her sorority sisters were more keen towards script and more organic forms. The skyline of the City of Orlando was important in the inclusion of the logo because Branch wanted to shift her focus to the contribution of the local community, that being Orlando, UCF’s home city, as illustrated even in the preliminary sketches.
Ultimately, Branch did not want the logo to include her name at all. She wanted all of the focus to shift towards the objective of her presidency: fortifying the AKA legacy of strong community involvement.
The ivy vine is a strong symbolism of the growth, strength, and unity of the Pi Psi Chapter, making it the second essential element. Finally, the significance of the pearl inspired the rounded casing that encompasses the Orlando skyline.
Thanks for reading and checking out my latest work. Stay tuned for more!